Motivation/Inspiration
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Fast food chain Dunkin’ has entered the breakfast taco fray. Among an already heated breakfast taco war between Texas cities (especially Austin and San Antonio) Dunkin’ threw its’ hat (taco) in the ring March, 22nd, to take advantage of breakfast tacos surging popularity for portable morning fast food. Breakfast Taco purists’ need not worry though, traditional taco fillings are not available, but they do come in a nifty taco holder! (currently the tacos are scrambled eggs, melted sharp white cheddar cheese, fire-roasted corn, and a drizzle of tangy lime crema for a refreshing finish. The tacos can be ordered with or without crispy crumbled bacon topping for an additional flavor boost.)
Sounds good to me, but your favorite taco haunt likely will not feel any heat from this new competitor, in fact it may be welcome in the few taco desert’s that still exist around the country. We have not sampled these, but will soon enough. Below I share ABC’s coverage of the event. Normally we would say Don’t Mess With Tacos!, but in this case, we say spread the love Dunkin’! Taco lovers Unite!
Dunkin’ adds breakfast tacos to morning menu in a sea of savory fast food competition
Check out what’s in the new menu item and how it could stack up.
From the iconic Egg McMuffin at McDonald’s to French Toast Sticks at Wendy’s, the competition among fast food chains to serve Americans breakfast has registered another entry.
Dunkin’ launched its latest menu offering, Breakfast Tacos, on Wednesday to capitalize on consumers’ love of on-the-go options to start the day.
The tacos are made with a flour tortilla, scrambled eggs, melted sharp white cheddar cheese, fire-roasted corn and a drizzle of lime crema. Customers can enjoy the tacos as they come or order them topped with crumbled bacon.
The quick service coffee and doughnut chain noted in a press release that the tacos have “spring-forward ingredients” including the fire-roasted corn, though it wasn’t clear whether those ingredients are fresh, frozen or canned. According to the Seasonal Food Guide, corn is at its peak from May through September, so whatever the case, Dunkin’ seems to be getting a head start.
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